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San Diego – The National Association of Hispanic Real Estate Professionals announced that Better Homes and Gardens Real Estate Wilkins & Associates, Thomas R. Wilkins, CEO has joined NAHREP as a Premium Member.

Nosotros somos the National Association of Hispanic Real Estate Professionals.  NAHREP is the voice for Hispanic real estate and proud champions of home ownership for the Hispanic community.  Home ownership is the symbol of the American dream; the cornerstone of wealth creation and stabilization for working families.  Our role as a member of the National Association of Hispanic Real Estate Professionals is that of trusted advisors and passionate advocates to help more Hispanic families achieve the American dream in a substantial way that empowers them for generations to come.

Better Homes and Gardens Real Estate Wilkins & Associates last year formed The Pocono Latino Real Estate Team for just this purpose.  Said Thomas R. Wilkins, CEO, “We have a number of real estate teams in our organization.  The Carl Maurer Team handles foreclosures, The Trinity Group handles general real estate and rentals and The Pocono Latino Real Estate Team will handle, in addition to their regular business, the Pocono Hispanic community as well as, on a national level, interface with those NAHREP chapters that are located in the Bronx, Westchester, Manhattan, and Northern New Jersey.  Having a direct relationship with Hispanic agents in the Metropolitan area offers a huge referral base for us in the Poconos.”

Said Linda Luna, Director of Business Consulting, a member of NAHREP and advocate at the national level, “Better Homes and Gardens Real Estate corporate has made a willing and deliberate commitment to the Hispanic community and to see our affiliates, in particular, Tom and his Pocono Latino Real Estate Team, does nothing but confirm and accelerate our commitment to the Hispanic community.”  The commitment made by Better Homes and Gardens Real Estate corporate as well as the Wilkins organization is a long term commitment.

Hispanics are the largest minority population group in the country and wield a purchasing power that puts them on par with the world top ten economies.  Their population growth and rising consumer clout make them an undeniable force in elections, public politics and the American market place.

Stated Wilkins, “The Hispanic population in the US is currently at 53 million and is projected to climb to more than 120 million or 30% of the US population by 2050.”  Wilkins, who has been a leader in marketing the Pocono area for vacation and primary homes for the past 27 years, definitely feels his company is ahead of the curve by creating The Pocono Latino Real Estate Team.

The Pocono Latino Real Estate Team includes Julio Bautista, Realtor in our Milford office, Liliana Cesarano, Realtor and Jeannette Mendoza, Realtor, both working out of the Stroudsburg office.  Currently we are recruiting Spanish speaking Realtors or those persons who have an interest in getting their real estate license throughout Northeast Pennsylvania, including the Lehigh Valley area.  Said Wilkins, “Appreciate, you don’t necessarily have to be selling homes to the Hispanic community and work out of one of our four offices, you can be a virtual agent and still handle your own community in the Allentown, Bethlehem, Easton area, Scranton, Wilkes-Barre and other areas where the Hispanic community, in some cases, is the primary buyer in that market.

Liliana CesaranoJulio BautistaJeannette Mendoza

If you or someone you know, speaks Spanish and is interested in learning more about The Pocono Latino Real Estate Team, please contact Thomas R. Wilkins, Broker/CEO at (570) 421- 8950 or by email at twilkins@wilkins1.com .  Gracias.